What a bunch of bullshit – So you say your company is using 300% renewable energy? Impressive

Companies at the 100% level include Intel, Microsoft, Apple and Cisco, which is impressive enough. But major department store Kohl’s managed to clock in at 115%. (!?!) But that’s nothing compared to Netflix, who used 298% renewable resources and Ikea managed 310%. That’s right. Ikea is listed as having consumed renewable energy at a rate more than three times the total amount of energy they actually consumed. It’s a Festivus miracle!

In actuality, these companies are using the same energy as everyone else, and less than one-fifth of it comes from renewables. If they actually want to get to 100% they need to move their facilities next to a waterfall, a very sunny desert region or a high ridge with a steady breeze. They can put up their own generators and create their own electricity in as green of a fashion as they like. And I’ll cheer them on for doing it! I believe in an all of the above energy strategy and if you can take some of the strain off the grid by brewing your own juice and cleaning up the planet, I say go for it. (I promise to not even complain about all the birds your wind farm is killing.) Just stop yanking our chains with your 100% renewable energy claims until you actually do it.

RE100 is what allows companies to play this game.

I feel the need to repeat myself but will refrain.