If you want to persuade people to buy something, tell them how much it will cost and what they will get

End the obamacare guessing game – chicagotribune.com.

Ahem. More than 4 in 10 Americans still don’t have a clue that Obamacare is coming and that coverage is mandatory, according to a Kaiser Family Foundation poll released in August.

Illinois is gearing up to launch a massive marketing and information campaign to explain Obamacare, to be orchestrated through a $35 million contract with FleishmanHillard. The company has a huge job to do.

Our suggestion is simple: If you want to persuade people to buy something, tell them how much it will cost and what they will get.

In Illinois, that’s still anyone’s guess.

That’s the case in all the states where the Federal Government is running the exchange (whoops, “Marketplace”)

Is this anyway to run a business or a government?

Oh, and by the way, federal officials dumped another 300 pages of Obamacare rules on states and insurers just last week.

“How the heck can anyone (individuals, carriers, businesses) make any plans and stay compliant if they issue a rule just one month before it takes effect?” independent insurance agent Robert Slayton in Naperville said to us.

I can answer that. No way. This is called “AMATEUR HOUR”.

Prediction: CHAOS

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