Too Cold for a Cold One? Beer Companies Blame Weather for Sales Drop | TIME.com.
Does bad weather correlate with less drinking? Well, perhaps it does with certain kinds of drinking. Unseasonably cold weather in Brazil, Europe and the U.S. is being blamed as one of the reasons sales are down in early 2013 for Bud Light, Miller Lite, Heineken and other mass-produced brews favored at picnics and tailgates.
As more drinkers turn to craft beer, spirits and wine, they’ve been snubbing the ubiquitous brews that have been featured in TV ads for decades. Budweiser, the “king of beers,” saw sales decline 4.4% in 2011, for example, followed by another dip of around 6% last year.
It’s been years since I’ve had a non-craft beer or I was stuck somewhere where the only choices were non-craft brews.
