The stock of Carbonite, the on line data back up company, has done quite poorly since dropping their sponsorship of the Rush Limbaugh show.
If you step back and think about it, it’s no great surprise. I believe it’s safe to assume the most vocal critics of Rush’s antics are far left liberals and progressives. The type of people who believe it’s the governments job to take care of them and protect their data. NOT likely future Carbonite customers.
On the other hand, in general Rush’s audience believe in taking responsibility for their data and are much more likely potential customers. By dropping sponsorship of Rush’s show, Carbonite made a bunch of loud mouthed protesters that most likely will never be customers happy and lost both current and future customers.
Rocket Science.
