MSNBC reports that US magazine is losing thousands of subscribers.
Us Weekly, which unlike People and OK!, chose a rather caustic cover line (“Babies, Lies and Scandal”) is said to have lost thousands of subscribers in just the first 24 hours following the printing of the issue.
“I’m hearing it’s 5,000, maybe more,” says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions. A spokesperson for Wenner Media, which publishes Us, says “it is completely false that we are losing 10,000 subscribers.” As for the 5,000 estimate, the spokesperson only said “that is false, too,” but wouldn’t comment further.
Well it didn’t take long, whatever the true number is.
Looks like “trickle down” is at work as well..
Upset might be an understatement: One Us advertiser has admitted that they’ve received calls from angry former subscribers threatening to boycott their products.
Let’s not ignore that MSNBC also got a taste of the same medicine in the rating wars covering the Republican convention. That said, I suspect they alienated those advertisers and viewers long ago.
